NEW Fixate™ Superhold polymer provides stiff hold and superior humidity resistance.
This innovative, patent-pending polymer enables the creation of novel, cost-effective, low-to-high viscosity styling products with high clarity, excellent shine on hair, strong resistance to flaking and superior texture and aesthetics.
Fixate Superhold polymer is a branched acrylate copolymer of C1-4 alkyl(meth)acrylate, (meth)acrylic acid and a proprietary amphiphilic package that contains silicone side chains and associative hydrophobic chains. Soft, hydrophobic domains randomly combined with hard, hydrophilic domains form the backbone of this polymer, which offers an optimized balance of properties.